Archive for the ‘My Work’ Category

So as I am getting more into the world of design and marketing and advertising (or can I just call it Markvertising?) I came across this contest for Hugo. You know Hugo Boss? Well the theme was Summer and you had to use their bottle in your ad somewhere. These were 3 of 5 that I came up with and liked.

The first, I decided to capture the sun in the bottle. With the dark background its almost Like opening the bottle will unleash the light and the heat. Pretty much my version of summer in a bottle :) .

hugo-sun
click to see full size image

Next up is an escape from the cold. I decided that an island retreat is a worthy place to want to visit after a lot of snow. And from the image I chose in the background solitdue as well.

hugo-beach-in-a-bottle
click to see full size image

Finally, since I live in Southern California (Orange Count) what is summer withouth surfing? Not that I surf, but around here this is it.

hugo-surfs-up
click to see full size image

My third entry was just something that I thought would be whimsical and fun to do.

hugo-summer-colors


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About this blog

This blog aims to critique current marketing and advertising trends. Commenting on design, execution and overall campaigns. The good will be praised and the bad will be mocked.

This blog is the brain child of the new orange county graphic designer Darryn Cooke.

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