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Social Responsibility
Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. You might have heard the term "green advertising" or "green marketing". Both of them are more commonly referred to as just "green". As in "This company is transitioning to a green philosophy." What this means is that they are positioning themselves as a socially responsible firm and that their commitment to society and the environment is one of their principals.
Green marketing campaigns are not new and have been around for a while, however recently they have been increasing. A company can have a very minimal effect on the environment yet take advantage of "green" advertising. The concept would not have to directly relate to cause and effect, but rather to design and image.
The primary responsibility of a company is to have a positive image to their customer base. Social responsibility is one such avenue to achieve positive image points. Contact me and we can discuss how you can incorporate social responsibility into your plan and strategy.
