This was probably the hardest aspect of graphic design that I had to teach myself, but in the end the answer was the simplest. It ended up being right in front of my eyes.
When I first began designing in the late 1990’s, and in college (for economics of course), I was stuck on pastels and dark ugly colors that took away from what was I trying to convey with each specific piece. I would scour the net and magazines and pretty much see something I liked, and rather than adapt it to my style, just copy as much as I can and move on. I failed to see the necessity of evolution in my design and that’s how it remained until the early parts of the new millennium.
Finally I was given a project that was beyond what I could create. There I was thinking, “How the @#$% do I get inspiration to take my skill to the next level?” Well I looked everywhere for some type of starting point but in the end what inspired me was a blank piece of paper. That’s when I realized that what I needed to create, hasn’t been designed. Its been created in some form or another, but I wont find what I want to create out there. So I got on photoshop and started mocking up several different samples. From there I took what I liked from each and started to merge them together.
Then I started adding the details to make it a final piece. Over time I have lost that piece and would love to have an image to put up here. But I can tell you this, that looking back today at that final product, that even though the process took me days, I can today do that in a couple hours. I can also tell you that what made me so proud of that final piece is that the effort that went into it and me realizing that I need to have my own style. Over time it will evolve and change to meet current trends but now I find inspiration everywhere.
I just adapt that inspiration to fit my style and what I like to do. That’s what makes a designer a professional and that’s what drives him to push the envelope with his talent. Individual style!
This blog aims to critique current marketing and advertising trends. Commenting on design, execution and overall campaigns. The good will be praised and the bad will be mocked.
This blog is the brain child of the new orange county graphic designer Darryn Cooke.