Archive for May, 2009

So as I am getting more into the world of design and marketing and advertising (or can I just call it Markvertising?) I came across this contest for Hugo. You know Hugo Boss? Well the theme was Summer and you had to use their bottle in your ad somewhere. These were 3 of 5 that I came up with and liked.

The first, I decided to capture the sun in the bottle. With the dark background its almost Like opening the bottle will unleash the light and the heat. Pretty much my version of summer in a bottle :) .

hugo-sun
click to see full size image

Next up is an escape from the cold. I decided that an island retreat is a worthy place to want to visit after a lot of snow. And from the image I chose in the background solitdue as well.

hugo-beach-in-a-bottle
click to see full size image

Finally, since I live in Southern California (Orange Count) what is summer withouth surfing? Not that I surf, but around here this is it.

hugo-surfs-up
click to see full size image

My third entry was just something that I thought would be whimsical and fun to do.

hugo-summer-colors

The fourth in the MVPuppets installment.

I am sure that by now you have seen one of the three that are included in this series. First let me say that I am not a big Nike fan, but I am a fan of basketball and good humor. These fall primarily in the good humor bucket.
This one here is the first [...]

With many commercials on TV today really sucking this one did the complete opposite. There was very little suck to this commercial except for the straw you would use to suck on that Mojito. Good job Bacardi, or which ever agency came up with this ad.
New Bacardi Mojito Commercial
I remember that I wasn’t paying [...]

I am so happy that someone *cough* asked this question. The rating system is going to hinge on a linear scale. It will go essentially from -5 to +5. That, however, sounds extremely booooring. I instead will rate from 5 “pukey’s” to 5 “urkles” with a score of 0 being a [...]


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About this blog

This blog aims to critique current marketing and advertising trends. Commenting on design, execution and overall campaigns. The good will be praised and the bad will be mocked.

This blog is the brain child of the new orange county graphic designer Darryn Cooke.

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